Question 6 from alice_hicks

5) How did you attract/address your audience?

¡  To attract my, I decided to promote my film as much as I could using different advertising techniques.

¡  To address my audience, I displayed my advertisements in places where I know that they would be seen by them such as shops, magazines, bus stops, the internet, etc.

¡  This means that there was a positive hype about the film before it was released.

¡  The advertisements contained the generic

       conventions of a horror film, such as red

       writing symbolising danger and a scary/

       evil-looking child so that it would

       appeal to the target audience.

POSTER

¡  I created a poster that would attract the target audiences attention. The scary image of the evil girl makes it obvious that the film is in the horror genre.

¡  This poster was displayed in magazines, billboards, busses/bus stops, etc. where the target audience is likely to go when they go out.

¡  The more that the film was advertised, the more people wanted it to be released so that they could see it.

¡  Posters are a popular and successful way to advertise as they are easy to display is a wide range of places and able to catch people’s attention.

SOCIAL NETWORKING

¡  I also created a Twitter page for my production company ‘SHOCKER PRODUCTIONS’ where I could post links and updates related to my film.

¡  This also enabled me to promoted my film as I could share my poster, YouTube clips, etc. on there.

¡  Social networking is a good way to attract my target audience as most teenagers use Twitter, Facebook, etc. to  socialise and find out new things.

¡  The twitter page also allows me to interact with my target audience as we can communicate with each other if we wanted to ask questions or information about the film.

STRATEGY

¡  After a few months of advertising, I will release my film into the main British cinemas around the country with the help of collaborating production companies such as Vertigo.

¡  Following the average time of 4-5 week of cinema showings, I will wait about 2 months before cinema the film comes out of DVD. I will also release my film on Blue-Ray to keep up with modern technology.

¡  I will also offer my film to be showed on alternative media sources such as Sky Box Office and Netflix.com.

¡  Using a range of different media will ensure that my product reaches my target audience as they are likely to use these kinds of media.  It will also mean that my product earns more money as it is continued to be bought and watched.

¡  In the future, I will sell my TV channels such as BBC and ITV to be shown at peak times to get as many viewers as possible. I hope to collaborate with FILM 4 as my research shows that this is a popular channel regarding my target audience.

Question 4 from alice_hicks

3) What kind of media institutions might distribute your media product and why?

Vertigo Films…

žVertigo Films is one of the newer film production companies, based in the UK.

ž

žIt was co-founded by James Richardson, Allan Niblo and Nick Love in 2002.

ž

žThey have produced many of their own films which have become very successful such as ‘StreetDance’ (this was also developed to produce ‘StreetDance 2’) and ‘The Sweeney’

ž

žVertigo Films is also largely known for the distribution of British films such as ‘London to Brighton’ and ‘Top Cat’ (collaborating with Warner Bros.)

ž

žHowever, more recently they have distributed an American film called ‘Spring Breakers’ 2013. This film has been their most successful distribution yet,  with a worldwide gross total of $16,640,619.

ž

žI think that Vertigo films would be a good institution to collaborate with when distributing my film as they use good techniques to receive a worldwide response from a film.

ž

Hammer Film Productions

žHammer Film Productions is also based in the UK, founded in 1934.

ž

žThey are mostly known for the distribution of the horror/thriller genre films such as Dracula, Frankenstein, etc. traditional Gothic films. Once dominating the horror film market.

ž

žThey have also been associated with major Hollywood studios such as Warner Bros. which would benefit my film if I wanted to distribute it to America or worldwide.

ž

žOne of their most recent films that they have distributed is ‘The Woman in Black’ in 2012. This film was their most successful release, putting it second place in the box office. ‘The Woman in Black managed to earn $20 million in the opening weekend.

ž

žI think my film would benefit if I collaborated with this production company as they are familiar with the distribution of horror films and could successfully make my film well known and popular.

ž

Film 4 Productions

žFilm four is a British institution owned by Channel Four Television Corporation.

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žFilm 4 has collaborated with many Hollywood Institutions such as DreamWorks, Fox Searchlights,  Universal Pictures and Warner Bros.

ž

žThey have produced and distributed several award winning British films such as Shaun of the Dead, How to Lose Friends & Alienate People and The Inbetweeners Movie.

ž

žMost of the films that this company produces and distributes are aimed at teenagers and young adults, which is the age group of my own target audience. This would be beneficial when distributing my film as Film 4 have a lot of experience and a high success rate from their own film distribution.

ž

žFurthermore, my questionnaire research found that Channel 4 was the most popular TV Channel that is watched by my target audience, meaning that they are more likely to watch my film if it is distributed by Film 4 as it can be easily advertised and distributed.

Question 1 from alice_hicks

Dolce and Gabbana Perfume Advert

This advertisment is targeted at young women. The character used to advertise this perfume is Scarlett Johansson who is a popular celebrity who people admire. This technique is called ideology where people are encouraged to buy the product if they want to be like the celebrity in the advert. The advert has a colour scheme of pastel pink which is traditionally a pretty girly colour, the pastel shade of it represents innocence so we get the idea that the perfume will make us seem more feminine and 'pretty'. The colour also links to the perfume bottle which is the same colour and leads the rest of the advert. The product is called 'rose the one' which is the main reason for the colour scheme. This name also represents women as flowers which are beautiful and feminine (like Scarlett) how women want to be seen as. Scarlett's facial image looking away, and her body posture with her hand on her face makes us see her as a beauty goddess, who other girls idolise and want to be like- helping to sell the product. However, her composition of laying down on a bed presents her as slightly promiscuous. This is also portrayed in her clothing which is slipping off her shoulder, also giving her 'sex appeal'. This means that she also gets the attention of a male audience who may be looking to buy a gift for a partner. The background is blurred out so that the main focus is Scarlett, the lighting reflected apon her face also makes her the centre of attention. The perfume bottle almost blends in to the background so that the main focus is on the model as she is what advertises and sells the product by her image and beauty. http://www.luxuo.com/wp-content/uploads/2009/11/scarlett-johansson-fragrance.jpg

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Source Of Media - 2

Most mornings I like to watch 'This Morning' on my TV whilst i get ready for school. Seeing as TV's are no longer analogue, this source of media would also be digital. 'This Morning' is a casual news programme, so I can keep up with what is going on in the world using this source of broadcast media.

Use Of Media - 1

Today, I wanted to update my iPod with recent music so I went onto iTunes and connected to the website to download the songs I wanted. This used several types of media sources such as the iPod itself, the internet and iTunes, something that most people do everyday. These were all digital types of media, the internet however, was also a broadcast type of media too. 

 

Analysing An Image

William and Kate

Denotation: This image shows Will and Kate holding eachother and looking extremely happy. It specifically shows off her ring which is boldly shown as her hand is almsost in the middle of the image.

 Connotation: The fact that the ring is the centre of attention in this image explains the couples extreme happiness for eachother as we can guess they are recently engaged. they are holding eachother to show the viewer that they are 'in-love' and symbolise the perfect couple.

Lighting -  The lighting in theis image is quite bright which creates a positive atmosphere. The lighting is coming from outside of the window, which is a natural light, indicating that it is a sunny day and creates a happy mood. The light reflected on their faces gives the image a heavenly effect which represents who the couple are trying to be.

Framing - In the image, they are in a building with white walls and a window that you can see trees outside of it. This symbolises the innocence of the couple, the white walls represent purity and the trees that you can see represents nature, alose purity and innocence. The image is framed specifically around the couples faces so that their expressions are the first thing that you notice.

Composition - This image is made up of only 2 people (William and Kate) specifically so that they are the centre of attention. Their innocence is also presented through their soft colour of clothing which are all pastel. Their body composition, with their arms around eachother, is specifically emphasising her engagement ring which is why they are significantly so happy, shown by their overjoyed expressions.

Cropping - This image is cropped so that you can only see the couple holding eachother and a minute part of the background. The fact that only the top half of their bodies are in the image helps enhance their innocence, whereas if Kate was wearing a short dress, for instance, she would seem more promiscuous. By cropping the photo like this, it also makes sure all of the focus is on them and that we are not distracted by anyone else.