Alice Hicks - Personal Blog
Tuesday 30 April 2013
5) How did you
attract/address your audience?
¡ To attract my, I decided to promote my film as
much as I could using different advertising techniques.
¡ To address my audience, I displayed my
advertisements in places where I know that they would be seen by them such as
shops, magazines, bus stops, the internet, etc.
¡ This means that there was a positive hype about
the film before it was released.
¡ The advertisements contained the generic
conventions of a horror film, such as
red
writing symbolising danger and a scary/
evil-looking child so that it would
appeal to the target audience.
POSTER
¡ I created a poster that would attract the
target audiences attention. The scary image of the evil girl makes it obvious
that the film is in the horror genre.
¡ This poster was displayed in magazines,
billboards, busses/bus stops, etc. where the target audience is likely to go
when they go out.
¡ The more that the film was advertised, the more
people wanted it to be released so that they could see it.
¡ Posters are a popular and successful way to
advertise as they are easy to display is a wide range of places and able to
catch people’s attention.
SOCIAL NETWORKING
¡ I also created a Twitter page for my production
company ‘SHOCKER PRODUCTIONS’ where I could post links and updates related to
my film.
¡ This also enabled me to promoted my film as I could
share my poster, YouTube clips, etc. on there.
¡ Social networking is a good way to attract my
target audience as most teenagers use Twitter, Facebook, etc. to socialise and find out new things.
¡ The twitter page also allows me to interact
with my target audience as we can communicate with each other if we wanted to
ask questions or information about the film.
STRATEGY
¡ After a few months of advertising, I will
release my film into the main British cinemas around the country with the help
of collaborating production companies such as Vertigo.
¡ Following the average time of 4-5 week of
cinema showings, I will wait about 2 months before cinema the film comes out of
DVD. I will also release my film on Blue-Ray to keep up with modern technology.
¡ I will also offer my film to be showed on
alternative media sources such as Sky Box Office and Netflix.com.
¡ Using a range of different media will ensure
that my product reaches my target audience as they are likely to use these
kinds of media. It will also mean that
my product earns more money as it is continued to be bought and watched.
¡ In the future, I will sell my TV channels such
as BBC and ITV to be shown at peak times to get as many viewers as possible. I
hope to collaborate with FILM 4 as my research shows that this is a popular
channel regarding my target audience.
3) What kind of media institutions might distribute your media product and why?
Vertigo Films…
Vertigo Films is one of the newer film
production companies, based in the UK.
It was co-founded by James Richardson,
Allan Niblo and
Nick Love in 2002.
They have produced many of their own
films which have become very successful such as ‘StreetDance’ (this was also developed to produce ‘StreetDance 2’)
and ‘The Sweeney’
Vertigo Films is also largely known for
the distribution of British films such as ‘London to Brighton’ and ‘Top Cat’
(collaborating with Warner Bros.)
However, more recently they have
distributed an American film called ‘Spring Breakers’ 2013. This film has been
their most successful distribution yet,
with a worldwide gross total of $16,640,619.
I think that Vertigo films would be a
good institution to collaborate with when distributing my film as they use good
techniques to receive a worldwide response from a film.
Hammer Film Productions
Hammer Film Productions is also based in
the UK, founded in 1934.
They are mostly known for the
distribution of the horror/thriller genre films such as Dracula, Frankenstein,
etc. traditional Gothic films. Once dominating the horror film market.
They have also been associated with major
Hollywood studios such as Warner Bros. which would benefit my film if I wanted
to distribute it to America or worldwide.
One of their most recent films that they
have distributed is ‘The Woman in Black’ in 2012. This film was their most
successful release, putting it second place in the box office. ‘The Woman in
Black managed to earn $20 million in the opening weekend.
I think my film would benefit if I
collaborated with this production company as they are familiar with the
distribution of horror films and could successfully make my film well known and
popular.
Film 4 Productions
Film four is a British institution owned
by Channel Four Television Corporation.
Film 4 has collaborated with many
Hollywood Institutions such as DreamWorks, Fox Searchlights, Universal Pictures and Warner Bros.
They have produced and distributed
several award winning British films such as Shaun of the Dead, How to Lose
Friends & Alienate People and The Inbetweeners
Movie.
Most of the films that this company
produces and distributes are aimed at teenagers and young adults, which is the
age group of my own target audience. This would be beneficial when distributing
my film as Film 4 have a lot of experience and a high success rate from their
own film distribution.
Furthermore, my questionnaire research
found that Channel 4 was the most popular TV Channel that is watched by my
target audience, meaning that they are more likely to watch my film if it is
distributed by Film 4 as it can be easily advertised and distributed.
Sunday 28 April 2013
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